Dilbert knows it

A good MR joke

A man was walking along a country road and overhead there drifted a hot air balloon with a single occupant. The man in the balloon calls down to the man on the ground: "Excuse me sir, can you tell me where I am?"




After a moment of consideration the man on the ground replies: "You are in a balloon, 70 feet above the ground, drifting at 4 miles per hour, in a Southeasterly direction."



The man in the balloon then replied: "You must be a market researcher?"



The man on the ground said: "Why, yes, how did you know?"



To which the man in the balloon answered: "Because, while everything you have told me is absolutely true, it is of no use to me and I am no better off than I was before."



To this, the market researcher responded: "Then you must be a marketing manager. You were lost... didn't know where you were... didn't know where you were going. You asked for my help and I gave it to you, and though you are still lost, now it is my fault."

First blog

Well, new to this, what should I write?

The goal of this blog for me is to be a forum for our business to share a lot of thoughts and things that we have going on. We're a multi-disciplinary organisation. We buy and sell companies, provide insight to others, help people with routes to market, a range of things really.

We aim to write something of interest at least once a day, today being the exception because this is the 'launch'. Ho hum. So, instead of writing anything intellectual here let us share with you one of our favourites videos which shows how you really need to get the consumer in order to grow as a business.

http://www.youtube.com/watch?v=QNMjx1o_Uyo

Good luck - may the force be with you.